A recent Blockdata research found that 32 of the world’s top 100 publicly traded businesses are positive on cryptocurrencies, proving that even large organizations can no longer afford to ignore digital assets. In particular, among the top 100 firms, 32 have a positive attitude toward cryptocurrency, 61 have a neutral perspective, and seven have an opposing stance. Furthermore, Blockdata explains how it arrived at its positive, neutral, and negative conclusions on these top 100 businesses.

Firms with a positive stance

Indeed, 32 businesses deemed to have a favorable attitude toward cryptocurrencies included one or more of the criteria below.  The business takes cryptocurrency as a form of payment and provides connected goods or services. Additionally, the firm may keep cryptocurrency in its treasury or recruit employees who will work on developing cryptocurrency-related goods or services. Finally, the company has senior leaders who spoke in favor of cryptocurrency in the past two years. Particularly noteworthy is that many of these 32 favorable businesses are financial institutions that were previously skeptical about cryptocurrencies but are progressively changing their minds due to customer demand.

Neutral position on crypto

On the other hand, of the 61 businesses deemed neutral, 59 were considered neutral due to the absence of any public statements on cryptocurrencies by the company or its senior executive officers.  For the most part, the top 100 firms are involved in a line of business that is not immediately impacted by cryptocurrencies. As a best-case scenario, these businesses may utilize cryptocurrencies for transactions with partners. Conversely, they may incorporate it into their treasury holdings to offset losses incurred by holding inflationary currencies such as the US Dollar. The two exceptions are Microsoft (NASDAQ: MSFT) and Alibaba (NYSE: BABA). Microsoft has developed a Decentralized Identity system on the Bitcoin blockchain and intends to build further solutions, but this is not an endorsement of crypto.  In contrast, Alibaba’s Jack Ma admitted to being puzzled by cryptocurrencies. The business has tried to launch cryptocurrency-related projects, but none have succeeded. Instead, the government has asked the company to help promote Digital Yuan CBDC usage.

Companies with a negative stance

The companies deemed negative on cryptocurrencies, regardless of whether they provide cryptocurrency goods or services, have publications that are critical of cryptocurrencies. Alternatively, the company may openly express its skepticism or have senior executives who spoke out adversely in the past two years. Lastly, the firm may have limited its customers’ ability to engage in any cryptocurrency-related activities. On the whole, some believe it’s the future, others are neutral or waiting for the market to decide, yet others are skeptical but open-minded. Still, more are openly antagonistic, sometimes because it threatens their money or position. The media tends to focus on the latter group.

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